Stafford's Work

The third dimension of organizing

March 3, 2021


In this webinar, Martin will speak about how managers respond to the introduction of the VSM, and how he approaches a VSM consulting project with a client, let’s say with a company of 3’000 employees in the building industry. He will also pose some questions on application issues and propose solutions.

Dr. Martin Pfiffner

I came in touch with Stafford Beer in the 90ties through Fredmund Malik who I worked with. My first Syntegration was an International Licensee Event (TSI) at DeVoorde, Netherlands in 1997. From 1999 to 2006 I owned and managed Team Syntegrity Europe AG, a start-up company within the Malik group with the objective to develop, apply and spread Team Syntegrity in Europe.

At the same time I started to study managerial cybernetics with Stafford with a focus on application questions of the Viable System Model. I built the “Management Cybernetics & Bionics” Division at the Malik group from 2006 to 2012 and organized three Cwarel-Isaf Conferences and the first Bionics-Conferences on Management. From 2013 to 2018 I changed my focus for a while, run a martial-arts school in Switzerland and published my experiences on the application of the VSM (Die dritte Dimension des Organisierens, 2020, Springer-Gabler). 2019 I co-founded the “Fondation Oroborus” where I am again consulting/applying and teaching management cybernetics.

And I just became a fellow of the Cybernetic Society (UK).

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