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How to enhance business platforms using the Viable System Model (VSM)

April 19, 2023


How to enhance business platforms using the Viable System Model (VSM) in order to face the current and future complexity business challenges

Along the past 10 years, many successful business models have been oriented towards the development of business networks. One shape that these networks have taken are the so-called “Business platforms” (Amazon, Apple, Netflix, Uber, Alibaba, etc.), which offer to their customers a highly differentiated value proposition, and, at the same time, they offer a high attractive platform to the suppliers.

Applying the VSM approach to design business platforms enhances the design and thus, viability of these emerging business approaches. Thus, the VSM provides a very useful systemic perspective for the design of business platforms and networks that the current world has been promoting more and more.

Raul Gonzalez Sanchez

Raul is a Chemical Engineering graduate (1988) with a Master in Business Administration (1992) both from the from the Technological Institute of Monterrey. He got a PhD in Management, from the University of Hull (UK). He has experience and knowledge of various business specializations, of the most relevant: Development of Small and Medium entreprises (MIB, Trieste, Italy); Information Technology Management (Pink Elephant, Mexico); Balanced Scorecard (Symnetics-Kaplan, Mexico); Theory of Constraints (Eliyauh Goldrat, Mexico); Adizes Methodology (Adizes Institute, Santa Fe, USA); Spiral Dynamics Certification I and II (Dr. Beck, Santa Fe, USA); TetraMap (Yoshimi Brett, Mexico); Systems Thinking (Arturo Inda, Mexico); Project Management (Expert PM Solutions, Mexico); Interpretation of Standard ISO27001/Information Security Management (DNV Certification House, Mexico); ISO 27001 Internal Auditor (DNV Certification House); ITIL Essentials Certification (Exin, Mexico) and Coaching Certification (AIAC, Mexico) .

From 1989 to 1996 Raul collaborated in Flexi Group as Director of Operations of Tannery Company, in developing a working philosophy based on collaborative processes. From 1996 to 1997 was integrated to Guanajuato State Government as Director of Research and Evaluation in the University Centre of Knowledge. From 1997 to 1999 participated in tannery Concurmex as Director of Operations in developing self-regulated work force in whole Operations teamwork. From 1999 to 2002 served as Human Capital Director of Corporate Group CUINBA (Certified Automotive Company, QS-9000) in laying the foundation for development of collaborative work processes with the implementation of ERP-SAP.

From 2002 to 2004, he served as Director of Kuantum Consulting, Company oriented to the processes of: Change Management, Planning and Strategic Management, Human Resources and Finance. From 2004 to 2012 he worked as CEO in Dicta Consulting,  company focused on Information Security and IT strategic management. From 2008 to 2012 is as Associated Consultant of Global Vision Group, a company dedicated to comprehensive business transformation for results. He worked also as Associated Consultant in Training and Organizational Knowledge (Naxit) from 2008 to 2012. From 2017 until now, he works in Kuantum as a founder and CEO of this organization focused on Complexity and Strategic management. He has international experience in different countries of American Continent and he worked mainly in the following sectors with medium and big enterprises: bank, retail, telecommunications, government, manufacture and media

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