Mike Jones is an organisational psychologist and systems thinker who helps senior leadersclose the gap between strategy and execution in complex environments.

A former British Army soldier, he learned the realities of leadership in uncertainty longbefore studying them, leading teams in high-pressure situations where plans rarely survivedcontact with reality. That experience now underpins his work with large public and private organisations, helping them rethink how strategy is conceived, structured, and delivered.

As Director of LBI Consulting, Mike uses the Viable System Model, Mission Command, and emergent strategy to help organisations remain adaptive, decentralised, and viable under pressure. He’s also a guest lecturer at leading business schools and host of theStrategy Meets Reality podcast, which explores what actually works when strategy meetsthe real world.

His upcoming book, When Strategy Meets Reality: An Emergent Approach to Strategy and Execution, challenges conventional approaches and shows how leaders can buildorganisations that manoeuvre, learn, and adapt when predictability fails.