How to enhance business platforms using the Viable System Model (VSM) in order to face the current and future complexity business challenges
Along the past 10 years, many successful business models have been oriented towards the development of business networks. One shape that these networks have taken are the so-called “Business platforms” (Amazon, Apple, Netflix, Uber, Alibaba, etc.), which offer to their customers a highly differentiated value proposition, and, at the same time, they offer a high attractive platform to the suppliers.
Applying the VSM approach to design business platforms enhances the design and thus, viability of these emerging business approaches. Thus, the VSM provides a very useful systemic perspective for the design of business platforms and networks that the current world has been promoting more and more.