Stephen J Brewis

Chartered Engineer (CEng) Honorary Fellow, The Cybernetics Society Honorary Visiting Fellow, Manchester Business School
Stephen Brewis is an organisational scientist, systems thinker, and innovation leader with a career spanning some of the world’s most complex adaptive enterprises. As Chief Research Scientist in Organisational Science at British Telecom, he led groundbreaking work on resilience, identity, and cybernetic design — insights forged during the company’s transformational shift from fixed-line to mobile communications.
Today, Stephen is CEO of The Infinite Game, where he applies second-order cybernetics, the Viable System Model (VSM), and active inference to help organisations adapt their structures, strategies, and operating plans in real time. He is the creator of Institutional Capital in Play (ICIP) — a methodology for activating latent organisational potential — and has pioneered the use of dynamic, modular VSM modelling combined with SenseMaker to detect and respond to surprise.
His work bridges the transactional steering of first-order cybernetics with the conversational direction finding of second-order thinking, enabling organisations to stay themselves while becoming something new.
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